I'm Senior Partner at Culture Sparks. One of my current projects involves working with the fantastic Hear Glasgow! team specifically on communications.
Please feel free to get in touch with me at dianne@culturesparks.co.uk
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Formal biog!
Dianne works closely with members and clients to determine appropriate development and capacity building strategies and leads in their delivery. As well as the consultancy element, she manages Culture Sparks' communications including brand messaging and the creation of on and offline material.
Her Culture Sparks consultancies are wide-ranging and can involve short-term box office sales analyses with venues or a more involved project that incorporates all aspects of strategic audience development - from an initial research phase, ultimately to the evaluation and recommendation stages. Here Dianne will also often support team members in the delivery of the tactical elements of a project.
Dianne’s professional career began at Scottish Ballet when she joined the marketing team in 1991. She then moved to Scottish Opera/Theatre Royal Ltd, progressing through the ranks to become the company's Marketing Manager in 2000, where she was instrumental in the promotion of hundreds of traditional and contemporary opera, dance, drama, musical theatre and children’s productions and projects. While managing a team of marketing, press and education officers, a typical season involved achieving a seven-figure box office income through the marketing of main scale opera productions which toured to venues throughout the UK; Scotland-wide small and medium scale opera tours, community concerts and in excess of twenty visiting company productions at the Theatre Royal, Glasgow.
Currently emersed in the study of the social sciences (specifically economics, history, sociology, psychology and politics) at Glasgow Caledonian University, Dianne has also undertaken studies in business administration, marketing and management development and was one of the inaugural mentors on the Federation of Scottish Theatre's Step Up year-long programme.
Specialisms:
Strategic / Tactical Marketing
Critical Analysis, Research and Evaluation
Market Assessment, Development & Segmentation
Coaching & Mentoring
Digital Development
